Looking for better science communication? Do it like the Harvard Business Review

When discussing science communication, we believe some good practices can be learnt from the Harvard Business Review (HBR). The HBR was launched in 1922 as a magazine for the Harvard Business School, and its mission is to ‘serve as a bridge between academia and enterprises’. The articles in HBR are research based but targeted at a non-academic readership. This is one of the main differences between HBR and scholarly journals and arguably one of its successes. HBR attracts a broad readership, including students, academics, company employees, top executives and business owners. The HBR English language total paid circulation is above 286 000, and it publishes its content in 13 languages which is evidence of its broad reach across several regions. Most importantly, HBR is considered a prominent journal for managers and decision-makers. We assume the content of HBR influences the decision-making of some of the CEOs of top organisations and policy-makers. And is that not precisely what we would need in Sports and Exercise Medicine (SEM); to influence the decision-makers? 


https://bmjopensem.bmj.com/content/9/2/e001611




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